Posted by Peter Radsliff on Tue, Nov 10, 2009
Presto has this phenomenal product and service that is in essence an email machine that delivers email for seniors. It is resoundingly loved by Presto subscribers (adult children) and users (seniors) as is evidenced by customer satisfaction surveys we have conducted and user reviews on Amazon.com and Drugstore.com.
But what is the best way to inform people who could benefit from Presto and how it helps combat elder loneliness and facilitates long distance caregiving? Presto has advertised on television, on radio, in newspapers, in magazines and online. We have been on The View, The Martha Stewart Show, Montel, iVillage and many other TV and radio shows.
All of these things have brought us success, but they are expensive for any company to pursue. We've also done lots of direct mail and email campaigns and these, too, have been successful. But in this economy, it's very difficult for any company to continue to have expensive advertising campaigns.
So I thought I'd open up this question to you! What do you think we should do to spread the word about Presto to people who could use it? Please put your comments below. I'll send something nice in return for any one we use.