An important event is happening in Chicago next week. At the tail end of the Aging in America Conference (put on by the National Council on Aging and American Society on Aging) is another one day conference called the “What’s Next Boomer Business Summit.” It is put on by Mary Furlong and Associates, a boomer-focused marketing strategy consultancy.

 

I came to know Mary Furlong through Presto's co-development of its Elder Apps for iPhone and iPod touch with Dr. Marion. After getting to know Mary through that project and guest lecturing in her entrepreneurship class at Santa Clara University, I have come to know that Mary's company is helping guide many companies trying to succeed creating technologies, products and services for the aging demographic.

 

The reason I'm writing this post is to suggest to any companies attending Aging in America that if you haven't already signed-up to attend What’s Next on Friday, you may want to change your plans.

 

Mary has put together an extremely interesting collection of industry thought leaders and organized them into a powerful conference program on Friday 3/19, plus two days of "bootcamps" the previous Monday 3/15 and Thursday 3/18.

 

After one of those bootcamps on Thursday 3/18 at 4:30, there will be an open meeting of the newly formed Aging Technology Alliance. Look for more on that in a separate post. To find out more about the What's Next Boomer Business Summit, visit: http://www.boomersummit.com/  

 

See you there!